Audiences between the ages of 18 and 24 attended an average of 6. In 2016, more young people and diverse populations went to the movies. Films for the younger age groups are important for local cinemas and may attract. Welcome to our reference library analyzing trends in the domestic movie industry since. How to uncover the proper target audience for your film. The arrival of the first avengers movie marketed be a hero to boys and i need a hero. According to the source, cinema attendees were most likely to be aged between 15 and 24 years, with a total of 28 percent going to this age bracket. And unlike the major movie studios, you do not have the marketing budget to support this. Conversely, fewer 12 to 17yearolds were visiting the cinema regularly in 2018. Overall the data remains fairly unchanged over the last 5 years. Agewise, 2539yearolds are the largest moviegoing demographic.
Why childrens movie audiences are filled with 24yearolds. They are usually young and affluent, with high disposable incomes. Movies remakes made in the last 10 years have attracted an older age group and brought more people back to the movies. Domestic movie theatrical market summary 1995 to 2020. Whos really buying all of those wonder woman tickets. Disney demographics and consumer insights numerator. In the survey, about 35% of viewers also said they frequently stream movies and. This statistic displays the age and gender distribution of the cinema audience in the united kingdom as of 2014. And the good news is, there are positive signs for greater growth in the future. Yet moviegoers aged 18 to 24 are the biggest age group buying. Most of the demographics have remained fairly stable, within 2 percentage points, over that time.
Movie s remakes made in the last 10 years have attracted an older age group and brought more people back to the movies. Defining your target audience by age or gender is extremely broad. Plus purchase behaviors such as basket size, shopping trip time, and brand affinity. According to the source, cinema attendees were most likely to be aged between 15.
The demographics of youtube, in 5 charts april 24, 2015 by eric blattberg with over 300 hours of videos uploaded a minute, youtube has something for everyone. See marvel consumer demographics such as age, income, education and ethnicity. Take jurassic world, where 15 to 30yearold males made up 21. See disney consumer demographics such as age, income, education and ethnicity. Audiences also age up through later days of a films release. The share of the 1824 age demographic is at a 5 year high while other groups have trended downward, while hispanics by the most per capita movie tickets of any age demographic. Access to this and all other statistics on 80,000 topics from. In this area of the site, youll find over 2,000 pages of information detailing the changes that have shaped the industry. A new report titled at a theatre near you by interactive tv, the cinema advertising unit of media agency groupm, says 53% of the people visiting movie theatres today are women. Younger americans are more frequent moviegoers than older ones. American moviegoers by age and ethnicity mekko graphics.
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